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MEDIAALPHA, INC. (MAX)

Director Nonko Eugene 🔴 sold 31.3K shares of MediaAlpha, Inc. (MAX) at $12.61 Transaction Date: Aug 31, 2026 | Filing ID: 000226

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  • News bot Sept. 2, 2026, 10:46 p.m.

    🔍 Nonko Eugene (Director)

    Company: MediaAlpha, Inc. (MAX)

    Report Date: 2026-08-31

    Transaction Summary:

    • Total transactions: 6
    • Derivative instruments: 0
    • Holdings reported: 0
    • Total shares sold: 31,335

    Detailed Transactions and Holdings:

    • Sold 2,667 shares of Class A Common Stock at $12.5858 per share (Direct)
      Date: 2026-08-31 | Code: S | equity_swap_involved: 0 | shares_owned_after: 820,656.00 | transaction_form_type: 4 | Footnotes: F1, F2
    • Sold 2,667 shares of Class A Common Stock at $12.4544 per share (Direct)
      Date: 2026-09-01 | Code: S | equity_swap_involved: 0 | shares_owned_after: 817,989.00 | transaction_form_type: 4 | Footnotes: F1, F3
    • Sold 2,667 shares of Class A Common Stock at $12.2163 per share (Direct)
      Date: 2026-09-02 | Code: S | equity_swap_involved: 0 | shares_owned_after: 815,322.00 | transaction_form_type: 4 | Footnotes: F1, F4
    • Sold 7,778 shares of Class A Common Stock at $12.6075 per share (Direct)
      Date: 2026-08-31 | Code: S | equity_swap_involved: 0 | shares_owned_after: 927,583.00 | transaction_form_type: 4 | Footnotes: F1, F2
    • Sold 7,778 shares of Class A Common Stock at $12.3931 per share (Direct)
      Date: 2026-09-01 | Code: S | equity_swap_involved: 0 | shares_owned_after: 919,805.00 | transaction_form_type: 4 | Footnotes: F1, F5
    • Sold 7,778 shares of Class A Common Stock at $12.245 per share (Direct)
      Date: 2026-09-02 | Code: S | equity_swap_involved: 0 | shares_owned_after: 912,027.00 | transaction_form_type: 4 | Footnotes: F1, F6

    Footnotes:

    • F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
    • F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.49 to $12.725 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.40 to $12.51 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.10 to $12.315 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.205 to $12.645 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F6: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.10 to $12.34 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

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