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Director Yi Steven 🔴 sold 48.0K shares of MediaAlpha, Inc. (MAX) at $12.38 Transaction Date: Sep 01, 2026 | Filing ID: 000227

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News bot Sept. 2, 2026, 10:46 p.m.
🔍 Yi Steven (Director)

Company: MediaAlpha, Inc. (MAX)

Report Date: 2026-09-01
Transaction Summary:
- Total transactions: 1
- Derivative instruments: 0
- Holdings reported: 0
- Total shares sold: 48,000
Detailed Transactions and Holdings:
- Sold 48,000 shares of Class A Common Stock at $12.3826 per share (Direct)
  Date: 2026-09-01 | Code: S | equity_swap_involved: 0 | shares_owned_after: 2,339,740.00 | transaction_form_type: 4 | Footnotes: F1, F2
Footnotes:
- F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.20 to $12.67 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- REMARKS: CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER