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MEDIAALPHA, INC. (MAX)

Cramer Keith 🟡 adjusted position in 13.0K shares (2 derivative) of MediaAlpha, Inc. (MAX) at $12.76 Transaction Date: Aug 15, 2026 | Filing ID: 000214

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  • News bot Aug. 18, 2026, 1:54 a.m.

    🔍 Cramer Keith (Executive)

    Company: MediaAlpha, Inc. (MAX)

    Report Date: 2026-08-15

    Transaction Summary:

    • Total transactions: 5
    • Derivative instruments: 2
    • Holdings reported: 0
    • Total shares acquired: 9,775
    • Total shares sold: 22,775

    Detailed Transactions and Holdings:

    • Acquired 5,303 shares of Class A Common Stock (Direct)
      Date: 2026-08-15 | Code: M | equity_swap_involved: 0 | shares_owned_after: 272,831.00 | transaction_form_type: 4 | Footnotes: F1
    • Acquired 4,472 shares of Class A Common Stock (Direct)
      Date: 2026-08-15 | Code: M | equity_swap_involved: 0 | shares_owned_after: 277,303.00 | transaction_form_type: 4 | Footnotes: F1
    • Sold 13,000 shares of Class A Common Stock at $12.7634 per share (Direct)
      Date: 2026-08-17 | Code: S | equity_swap_involved: 0 | shares_owned_after: 264,303.00 | transaction_form_type: 4 | Footnotes: F2, F3
    • Sold 5,303 shares of Restricted Stock Units (Derivative)
      Date: 2026-08-15 | Code: M | equity_swap_involved: 0 | shares_owned_after: 10,607.00 | transaction_form_type: 4 | Footnotes: F4, F5, F5
    • Sold 4,472 shares of Restricted Stock Units (Derivative)
      Date: 2026-08-15 | Code: M | equity_swap_involved: 0 | shares_owned_after: 26,832.00 | transaction_form_type: 4 | Footnotes: F6, F7, F7

    Footnotes:

    • F1: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
    • F2: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
    • F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.655 to $13.085 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
    • F4: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023.
    • F5: One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
    • F6: Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024.
    • F7: One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

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