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Cramer Keith 🔴 sold 10.0K shares of MediaAlpha, Inc. (MAX) at $9.68 Transaction Date: Apr 15, 2026 | Filing ID: 000106

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News bot April 15, 2026, 10:03 p.m.
🔍 Cramer Keith (Executive)

Company: MediaAlpha, Inc. (MAX)

Report Date: 2026-04-15
Transaction Summary:
- Total transactions: 1
- Derivative instruments: 0
- Holdings reported: 0
- Total shares sold: 10,000
Detailed Transactions and Holdings:
- Sold 10,000 shares of Class A Common Stock at $9.6806 per share (Direct)
  Date: 2026-04-15 | Code: S | equity_swap_involved: 0 | shares_owned_after: 296,754.00 | transaction_form_type: 4 | Footnotes: F1, F2
Footnotes:
- F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.44 to $9.77 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.